Category: Cinematography & Videography

Promotional Video Is The Strongest Tool Of Marketing

There was a time when video making was a complex job. But now innovation in cinema equipment and with the access to video cameras in a mobile device, make this task easier. Now the video is becoming the top medium for communication. People are using it for teaching the purpose, marketing, and communication. But now in the presence of mobile devices and video streaming platforms. The videos are used for marketing and promotion of products/services.

There numerous reasons why social video production Melbourne are becoming the number one tool for marketing and communication. 

Easy Communication:

Videos allow you to communicate freely with your viewers and you can share your message more conveniently. This makes your message easy and simple for the viewer’s understanding. As instead of writing text or using indirect marketing tools like emails, a promotional video can directly state your views.

Easy to Make:

Now the cheap video making equipment and mobile studio facilities, have made easier to make the video. There are many software’s available which helps to edit the videos and you can give the finishing of your choice. This software helps to omit unwanted parts of the video and can help to enhance the background or voice quality. 

Spreads Rapidly:

Once you upload your promotional video on any platform. It will take minutes to get distributed to millions of people. People can also provide live comments and show their likeness towards these videos. Once uploaded these videos will be saved on the internet environment, so it can be seen repeatedly. The biggest advantage of using these promotional videos that it will create their distribution cycle and people will help you voluntarily spread it further. 

Precise:

Promotional videos are said to be precise. As you will be making the videos around the message you want to communicate. So if you have ample creativity, you can create a precise message in different ways. As the attention span of internet users is reducing, so brief and precise videos are effective. 

Clear and Informative:

One of the effective uses of best video marketing is to guide people about the product and its usage. Many companies use these promotional videos to guide their customers about how to use their products, how to repair them or troubleshoot them. Making these videos instead of sharing instruction manual, save people time and give them live demonstrations. That’s why now we can see that every consumer product related video is available on the internet because people prefer to see the videos for troubleshooting the products instead of looking for manual. It is easy to access for the customer also ass manual will not be available all the time but videos can be accessed from their mobile phones.

What Do You Always Keep In Mind During Event Video Shoots?

Event video shoots are some of the most challenging as well as exciting shoots in the area of video shooting. Unlike controlled shoots where you have the luxury of controlling your shoots by either adjusting the light intensity a few times or may be using different microphones to better control the audio or may be switch to a different camera altogether for better visual effects, an event video shoot is not so controlled.

Whether it is a tax seminar or a wedding, in case of any event videography, one needs to be prepared as there are no reworks. Most of you although might think of doing this yourself and find these tips useful. Even for those of you, who want to make the event photographed perfectly and in this regard hire a professional expert company, might find this article to be of great help as you could identify and learn a lot of facts about event photography. Although some of the things to remember in an event video production area are mostly common sense, even professionals tend to forget this at times. Here is a checklist of some of the most important things to keep in mind before the next event video shoot and also why a professional is most needed in such cases.

A better planning

Be it right from charging your cell phones and camera batteries to filling up the fuel tank of your car, a better planning can help save lot of time on the actual event day. In the most likely case where you hire a video production company, offering them a visit to the event spot may make things better and any information gathered about the event location as well as the type could help in making a better video.

Who are the clients – setting expectations?

A solid understanding of who the client is and his/her expectations is an absolute necessity – what needs to be shot, what is to be delivered and the timelines. It is important to know who the person of contact is on days of the event and if there could be a backup person to go to in case of unavailability. If there is scope for rehearsal, one should try to make best use of it.

Getting a schedule

Often if not provided, a professional asks for a schedule of the event to better plan the day and timings as a general guideline of how to chalk out a better plan. A professional also ensures the right gadgets are available to him and also has a prior understanding of which moments to capture.